"An Exploratory Study of Casino Customer Loyalty Programs ... This study summarizes academic theories and industry applications related to customer loyalty programs, drawing on literature pertaining to reciprocity and resource ... An Exploratory Study of Casino Customer Loyalty Programs 34 An Exploratory Study of Casino Customer Loyalty Programs 34 from FIN 101 at Southern Connecticut State University An Exploratory Study of Casino Customer Loyalty Programs ... CiteSeerX - Document Details (Isaac Councill, Lee Giles, Pradeep Teregowda): ii
An exploratory study of the relationship between customer-based casino brand equity and firm performance
Service climate and customer satisfaction in a casino hotel: An exploratory case study. ... and work engagement to employee performance and customer loyalty: ... The Effectiveness of Casino Loyalty Programs - Their ... The Effectiveness of Casino Loyalty Programs ... as to the actual impact of loyalty programs on customer loyalty. Some studies have concluded that loyalty ... Service climate and customer satisfaction in a casino ... Service climate and customer satisfaction in a casino hotel: An exploratory case study. ... and work engagement to employee performance and customer loyalty: ... The Effectiveness of Casino Loyalty Programs - Their ...
Customer Loyalty in the Online Gambling Industry - ASBBS
Service climate and customer satisfaction in a casino hotel: An exploratory case study. ... and work engagement to employee performance and customer loyalty: ... The Effectiveness of Casino Loyalty Programs - Their ... The Effectiveness of Casino Loyalty Programs ... as to the actual impact of loyalty programs on customer loyalty. Some studies have concluded that loyalty ... Service climate and customer satisfaction in a casino ...
An Exploratory Study of Customer Satisfaction in a Community …
The purposes of this study are to aid understanding of the effectiveness of casino loyalty programs, to segment loyalty program members, and to compare these segments' characteristics including satisfaction with the casino experience, casino loyalty, emotional connection, perceived value, as well as other demographic, attitudinal and behavioral ... Casino Customer Loyalty Solutions & Program - Halo Loyalty The Best Loyalty Programs for the Gaming Industry. We stand behind leading innovators in casinos and integrated entertainment resorts, offering highly customizable loyalty programs that can be targeted to individual customer segments across a variety of touchpoints to maximize engagement and revenue potential. Casino wallet | WAPZ.NET An Exploratory Study of Casino Customer Loyalty Programs. An Exploratory Study of Casino Customer Loyalty Programs 6 same brand-set purchasing, despite situational influences and marketing efforts having the potential to cause switching behavior“ (Oliver, 1999, as cited in Hendler & Latour, 2008, p.119). An exploratory study of the relationship between customer ... This exploratory study examines the relationship between customer-based casino brand equity and firm performance using Macau casinos as a sample. The results indicated that better-performing casino brands were associated with greater customer-based brand equity, which comprises brand loyalty, brand image and brand awareness.
Master's Theses and Projects | Hospitality Management | Kent State ...
With competition in the gaming industry intensifying, customer satisfaction may hold the key to the long-term financial success of a casino. The primary goal of this exploratory study was to ...
Service quality perceptions and customer loyalty in casinos ... The current study aims to investigate the relationship between casino service quality, player ... in the casino industry, manifested by membership cards and deployment of customer ... Although service quality is important in developing customer loyalty, .... Due to the exploratory nature of this study, a qualitative approach was ... Understanding perceived casino service difference among casino ... The study examined the proposed model through a 2(gambler type: leisure versus ...... Another method is to utilize customer preference‐based loyalty programs, ..... an exploratory study of sporting events”, Journal of Business Research, Vol. Loyalty programmes in the gambling industry: potentials for harm ... The field of gambling studies has been remarkably silent on loyalty ... In 2010, there were over 133 million casino-based loyalty programme members in the United ...... restaurant volume on slot machine business volume: An exploratory study.